Privacy Policy — How 77 bd Collects, Uses, and Protects Your Personal Data
Your privacy matters to us. This Privacy Policy explains in plain terms what personal data 77 bd collects when you use our platform, why we collect it, how it is stored and secured, and what rights you hold over that information as a player based in Bangladesh.
Six Principles That Guide Our Privacy Practice
77 bd collects only the personal data strictly necessary to operate your account, process payments, verify your identity, and deliver the services you have requested. We do not collect data speculatively or for purposes unrelated to platform operation.
All data transmitted between your device and the 77 bd platform is protected by 256-bit SSL/TLS encryption. Stored personal data is encrypted at rest using industry-standard protocols. We conduct regular infrastructure security reviews to maintain protection levels.
77 bd does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing agencies. Your information is used solely to operate the platform, fulfil regulatory obligations, and improve your experience on 77 bd.
You have the right to access, correct, and request deletion of your personal data. You can manage your communication preferences at any time through your account settings or by contacting our support team at the address provided in this policy.
Personal data held by 77 bd is retained only for as long as it is needed to fulfil the purpose for which it was collected, or as required by applicable anti-money laundering, fraud prevention, and regulatory record-keeping obligations. Retention periods are defined per data category.
When this Privacy Policy is materially updated, 77 bd will notify active players via an on-platform message or email before the changes take effect. The "Last Updated" date at the top of this page is updated with every revision so you always know how current the policy is.
Data Controller and Scope
This Privacy Policy ("Policy") is issued by 77 bd ("the Platform", "we", "us", "our") and applies to all personal data collected through the website at 77-bd.im, any associated mobile-optimised interfaces, and all communications between you and 77 bd (including live chat, email, and any other support channel).
77 bd acts as the data controller in respect of personal data collected directly from players and visitors to the platform. Where 77 bd engages third-party service providers that process personal data on our behalf — for example, payment processors, identity verification providers, and game studios — those parties act as data processors subject to contractual obligations that require them to handle your data in accordance with applicable privacy standards and only for the specific purposes instructed by 77 bd.
This Policy applies to all registered players and unregistered visitors to the 77 bd platform regardless of their device or access method. By continuing to use the platform after this Policy has been published or updated, you acknowledge that you have read and understood its contents.
Information We Collect
77 bd collects personal data through three main channels: information you provide directly, information generated automatically through your use of the platform, and information received from third-party service providers.
Information You Provide Directly
When you register an account, verify your identity, contact support, or interact with any feature on 77 bd, you may provide the following categories of personal data:
| Data Category | Examples | Collection Point |
|---|---|---|
| Identity Data | Full legal name, date of birth, National Identity Card (NID) number, passport number | Registration, KYC verification |
| Contact Data | Email address, mobile number, residential address (city, district, division) | Registration, account settings |
| Financial Data | bKash / Nagad / Rocket / Upay account number, bank account details, Visa / Mastercard last four digits | Deposit and withdrawal requests |
| Verification Documents | Scanned or photographed copies of government-issued ID, proof of address, payment method proof | KYC compliance review |
| Communications Data | Live chat transcripts, support email content, feedback submissions | Support interactions |
Information Collected Automatically
When you access the 77 bd platform, our servers and analytics systems automatically record certain technical and behavioural data. This includes:
- Device and technical data: IP address, browser type and version, operating system, screen resolution, device identifiers, and time zone setting (Bangladesh Standard Time, UTC+6).
- Usage data: Pages visited, game sessions initiated, bet amounts and outcomes (aggregated), session duration, click paths, and feature interactions.
- Transaction data: Deposit and withdrawal records, amounts in BDT, timestamps, payment method used, and transaction reference numbers.
- Log data: Server access logs, error logs, and security event logs associated with your account activity.
Information from Third Parties
77 bd may receive personal data about you from the following third-party sources in connection with platform operations:
- Identity verification providers: Confirmation of document authenticity and age from KYC service partners.
- Payment processors: Transaction confirmation and fraud risk signals from bKash, Nagad, Rocket, Upay, and affiliated banking partners.
- Fraud and anti-money laundering screening services: Risk scores and watchlist check results from compliance data providers.
- Game studios: Game session data and round outcomes from Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other platform content providers.
How We Use Your Data
77 bd processes personal data only where a lawful basis exists for doing so. The primary purposes for which we use your data are set out below, together with the legal basis that applies to each purpose.
Account Operation and Service Delivery
We use your identity, contact, and financial data to create and maintain your player account, process deposits and withdrawals in BDT, deliver game content, settle bets and casino wagers, and respond to your support requests. This processing is necessary for the performance of the contract between you and 77 bd — without it, we cannot deliver the core platform services.
Identity Verification and Regulatory Compliance
We process identity documents and financial data to comply with Know Your Customer (KYC) obligations, anti-money laundering (AML) requirements, fraud prevention procedures, and responsible gaming obligations (including age verification to enforce the 18+ policy). This processing is carried out on the basis of legal obligation and legitimate interests in protecting the platform and its users from financial crime and underage gambling.
Payment Processing and Financial Record-Keeping
Transaction data is processed to execute and record deposits and withdrawals, reconcile financial accounts, and detect and prevent fraudulent or unauthorised payment activity. Financial records are retained for the period required by applicable record-keeping regulations. We rely on both contractual necessity and legal obligation as our basis for this processing.
Platform Security and Fraud Prevention
Technical data, IP addresses, device identifiers, and usage logs are analysed to detect suspicious access patterns, identify potential account compromise, prevent bonus abuse, and protect the integrity of the betting and gaming environment. This processing is conducted on the basis of 77 bd's legitimate interest in maintaining a secure and fair platform for all players.
Marketing and Promotional Communications
With your prior consent, 77 bd may use your contact data (email address and mobile number) to send you promotional offers, seasonal campaigns (such as BPL or Eid promotions), and personalised bonus notifications relevant to your gaming activity. You may withdraw consent and unsubscribe from marketing communications at any time via your account notification settings or by contacting the support team. Withdrawal of consent does not affect the lawfulness of any processing carried out before withdrawal.
Platform Improvement and Analytics
Aggregated and anonymised usage data is used to understand how players interact with the platform, identify popular games and features, troubleshoot technical issues, and improve the overall user experience. Where data is fully anonymised such that it can no longer be linked to an identifiable individual, it falls outside the scope of this Policy.
Data Sharing and Third Parties
77 bd does not sell your personal data. We share personal data with third parties only in the limited circumstances described below, and only to the extent necessary for the stated purpose.
Service Providers and Data Processors
We engage trusted third-party service providers to support platform operations. These providers act solely on our instructions and are contractually prohibited from using your data for their own purposes. Categories of service providers include:
- Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard — to execute and settle financial transactions.
- KYC and identity verification providers: Third-party document verification services that authenticate identity documents submitted during the account verification process.
- Game content studios: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other licensed studios that deliver game content and process game session data to settle outcomes.
- IT infrastructure and cloud hosting providers: Secure data centre and cloud service providers used to host the platform, store data, and deliver content.
- Fraud screening and AML compliance services: Third-party providers that assess transaction risk and screen accounts against sanctions and watchlists.
Legal and Regulatory Disclosure
77 bd may disclose personal data to regulatory authorities, law enforcement agencies, or courts where required by applicable law, a lawful court order, or a legally enforceable request from a competent authority. Such disclosures are made only to the extent required and are not subject to your prior consent where disclosure is mandated by law.
Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of 77 bd's business assets, player personal data may be transferred to the acquiring entity as part of that transaction. In such circumstances, 77 bd will take reasonable steps to ensure that the acquiring entity is bound by privacy obligations no less protective than those set out in this Policy, and will notify affected players via an on-platform announcement before any transfer takes effect.
International Data Transfers
Some of the third-party service providers engaged by 77 bd may process personal data in jurisdictions outside Bangladesh. Where such transfers occur, 77 bd ensures that appropriate contractual safeguards are in place — such as data processing agreements that require the recipient to maintain data protection standards consistent with this Policy — before any personal data is transferred internationally.
Cookies and Tracking Technologies
77 bd uses cookies and similar tracking technologies on the platform to ensure core functionality, improve performance, and — where you have consented — to personalise your experience and deliver relevant promotional content.
What Are Cookies
Cookies are small text files placed on your device by a web server when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and maintain session state. Cookies do not contain executable code and cannot access other data stored on your device.
Types of Cookies Used by 77 bd
| Cookie Type | Purpose | Can Be Disabled |
|---|---|---|
| Strictly Necessary | Maintain login session state, secure account access, load balancing, and fraud prevention tokens. | No — required for platform to function |
| Functional | Remember language preference (English), game lobby layout settings, and previously viewed categories. | Yes — via browser settings |
| Performance / Analytics | Collect anonymised usage statistics to understand page load times, game loading performance, and navigation patterns. | Yes — via browser settings |
| Marketing | Identify returning visitors for on-platform promotional targeting (e.g., BPL season offers, Eid bonus campaigns). Only activated with your consent. | Yes — withdraw consent via account settings |
Managing Your Cookie Preferences
Most web browsers allow you to view, manage, and delete cookies through the browser's settings menu. Disabling strictly necessary cookies will impair your ability to log in and use core platform features. Disabling functional or analytics cookies will not prevent you from accessing the platform but may reduce the personalisation of your experience. Instructions for managing cookies are available in your browser's help documentation. Note that clearing cookies will log you out of any active 77 bd session.
Data Retention and Deletion
77 bd retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable regulatory and legal obligations. The following retention schedule applies to the main categories of personal data we hold:
| Data Category | Retention Period | Basis for Retention |
|---|---|---|
| Account and Identity Data | Duration of account plus 5 years after closure | AML / regulatory record-keeping |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping obligations |
| KYC Verification Documents | 5 years after account closure or last activity | AML compliance and fraud investigation |
| Support Communications | 3 years from last interaction | Dispute resolution, service quality |
| Marketing Preferences | Until consent is withdrawn | Consent-based processing |
| Technical / Log Data | Up to 12 months on a rolling basis | Security monitoring, fraud detection |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be linked to an identifiable individual. Where deletion is requested by a player prior to the end of the applicable retention period, 77 bd will delete data that is not subject to a mandatory regulatory retention obligation and will notify the player of any data categories that must be retained and the reason for retention.
Security Measures
77 bd takes the security of your personal data seriously and has implemented a layered set of technical and organisational measures to protect it against unauthorised access, accidental loss, disclosure, alteration, or destruction.
Technical Safeguards
- 256-bit SSL/TLS encryption is enforced on all connections between your device and the 77 bd platform. All pages are served over HTTPS — unencrypted HTTP access is not permitted.
- Encryption at rest is applied to sensitive personal data and financial records stored on our infrastructure, including identity documents and payment account details.
- Two-factor authentication (2FA) is available to all players and is strongly recommended. Support agents and internal staff with access to player data are required to use 2FA on all administrative systems.
- Access controls restrict internal access to personal data on a strict need-to-know basis. Staff roles are assigned minimum necessary permissions and access logs are audited regularly.
- Penetration testing and vulnerability scanning are conducted periodically on the platform infrastructure to identify and remediate security weaknesses before they can be exploited.
Organisational Safeguards
- All staff and contractors with access to personal data are subject to confidentiality obligations and receive privacy and security training appropriate to their role.
- Third-party service providers are vetted for security compliance before being engaged and are required to maintain equivalent security standards under their data processing agreements with 77 bd.
- A documented incident response plan is in place to detect, contain, and report data security incidents in a timely manner. Affected players will be notified without undue delay in the event of a breach that poses a significant risk to their rights and interests.
Your Rights and Contact
As a player whose personal data is processed by 77 bd, you hold the following rights in respect of that data. To exercise any of these rights, submit a written request to the 77 bd privacy team using the contact details at the bottom of this section.
Right of Access
You may request a copy of the personal data that 77 bd holds about you, together with information about the purposes for which it is processed, the categories of data held, and the third parties with whom it has been shared. We will respond to a valid access request within 30 days of receipt.
Right to Rectification
If any personal data held by 77 bd about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor corrections (such as updating your email address or phone number) can be made directly through your account settings. For corrections to identity data, a support request is required and documentary evidence may be needed.
Right to Erasure
You may request that 77 bd delete your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (for consent-based processing), or where you object to processing and there is no overriding legitimate interest. Note that 77 bd may be required to retain certain categories of data beyond your erasure request where a legal or regulatory retention obligation applies — in such cases we will inform you of the data categories retained and the applicable retention period.
Right to Restrict Processing
In certain circumstances — for example, where you contest the accuracy of data we hold — you may request that we restrict processing of your personal data while the matter is resolved. During a restriction period, we will continue to store your data but will not actively process it except with your consent or for the establishment of legal claims.
Right to Withdraw Marketing Consent
Where 77 bd processes your contact data for marketing purposes on the basis of your consent, you may withdraw that consent at any time with immediate effect. Withdrawal does not affect the lawfulness of any marketing communications sent before the withdrawal. You can opt out of marketing communications via your account notification settings or by emailing the address below.
How to Contact the 77 bd Privacy Team
For all privacy-related requests, questions, or concerns — including subject access requests, erasure requests, and objections to processing — please contact us in writing:
Email: [email protected]
Subject line: Privacy Request — [Your Registered Username]
Response time: Within 30 days of receipt of a valid written request
We may need to verify your identity before processing a privacy request to ensure that personal data is not disclosed to an unauthorised party. Verification typically involves confirming details that match your registered account profile.
Your Data Is Safe — Now Enjoy the Platform
Now that you understand how 77 bd protects your personal data, explore our full range of casino games, cricket betting markets, and slots — all in BDT, with instant payouts to bKash and Nagad. For adults aged 18 and above only.